Tanzeb is an initiative to improve the social and economic conditions of the people who are the real face behind the craft of Chikankari.
Our endeavor at Tanzeb is to preserve and retain the quality of the Lucknow chikankari craft, along with bringing about positive changes in the social and economic conditions of the artisans. Tanzeb refers to a colorless or pure white muslin cloth with pure white cotton thread work. For us, it is a representation of our efforts: the original and purest form of the chikankari art.
The chikankari industry is very disorganized, and most artisans have been deprived of basic necessities, along with education and communication skills. Some of the biggest challenges we face, therefore, is the lack of self-confidence, motivation and discipline among the karigars. Hence, our relentless effort is to empower them by providing stable employment, one-on-one attention and constant support, beyond just work.
Each piece at Tanzeb is unique. Each stitch, even on the same design, is determined by the hand, and so no two items are the same. We take vested interest in our customers, and try our best to fulfill your requirements to the best of our ability. We love to incorporate their suggestions into our designs as well. From custom orders to personalized fittings, we believe our personal touch is what keeps them happy!
We handpick the design, fabrics, blocks, colour combinations and the styling of each product.
The work is passed onto the artisans in Lucknow. At times, a product is worked upon by multiple hands.
After a thorough cleansing process, our items are ironed, packed and ready for you to enjoy!
A true Laknnawi by birth and from heart, Nidhi Bala believes that her upbringing has played a huge role in making her the person she is today. After pursuing her post graduation in Economics in 2000 and a Masters in Business Administration in 2003, she worked with different social ventures and spent some time in US and South Korea as well.
Her experiences opened her eyes to the fact that the chikankari technique, which she has adored wearing since her Lucknow days, were being imitated and sold at unfair prices both in India and abroad. This was the trigger which, even though she had no experience in this industry, made her want to do something to save the fading faces behind the art.
She spent a year and a half researching in villages on the outskirts of Lucknow, where she met hundreds of women artisans who had been practicing the craft without any recognition, before founding Tanzeb. Today, she has created a team of 20 people while residing in Bangalore with her family, who all stress on creating quality products which celebrate the history and beauty of chikankari work.
At 38, Nidhi became the youngest Geographical Identification (GI) certification holder, an initiative by the government to protect the unique crafts and artisans of a region and a certification for the authenticity of the product made using traditional methods.